Client Services
Brands We've Worked With
REAL PEOPLE. REAL PRODUCTS. REAL RESULTS.
Since 1996. 500+ commercial campaigns. Over $1 billion in client revenue.
SUPER PEOPLE INC.was founded by Sue Nelson. We've spent thirty years interviewing real people. We know how to interview a real person and extract the perfect bite, in their own words as if an experienced copywriter had laid it out themselves. It’s a craft we’ve developed over thirty years of doing it for the most claim-rigorous, conversion-dependent advertising on earth- direct response-where every word has to perform or the campaign dies.
We’ve now taken that DR experience cracked the code on UGC: We direct real people, not paid creators — So you get authentic user-generated content from folks all over the USA by using a process that allows us to direct them while still getting the look and feel of UGC with high resolution production value of broadcast. The market is flooded with raw footage of real people holding products and talking. Most of it is unusable. Because nobody knew the right question to ask. That’s our magic.
Every testimonial we cast is a verified real user, with documented consent and substantiation — ready for FTC review.
If you have a brand that needs real-person content that actually performs, we are here. We deliver real people to create authentic, compelling multimedia campaigns, stories and content for your new or existing brand. If you need participants for your focus group, consumer perception study, mock jury or medical research projects our vetted data base has got you covered there too!
WE PROVIDE real people FOR:
BroadcastDigitalCurated UGCSocialProduct ReviewsBefore & After PhotosConsumer Perception StudiesFocus GroupsMock JuriesIn-Home User Test Groups 
Certified Authentic Users. Every project receives an affidavit upon completion. We are FTC compliant with step by step verification.
“Through expert testimonial interviewing and white-glove service, Super People captures real user experiences and turns them into high-performing content for ads, social media, websites and sales. Whether my project is UGC-style or high fidelity production, the result is always the same: authentic content that builds trust and drives sales. That’s why Super People is my first call, every time.”
— Jonathan Cook - Kind Science, Beachbody
Client Services
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Curated User Generated Content
We're excited to bring authenticity to today's UGC landscape. We have cracked the code and can efficiently create high-quality, authentic content virtually anywhere! Our technologies allow us to deliver curated, authentic UGC that actually works and helps sell products. Because the best-performing UGC isn't manufactured—it comes from real people with real stories and genuine experiences.
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Testimonial groups for new products
User Groups for New Products gather real users to share honest feedback and experiences with emerging products. These authentic testimonials then share their experiences on video to help build trust and credibility for brand launches. We don’t just randomly mail out products and hope for the best, we create people who genuinely LOVE your product!
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Testimonials for existing products already in the marketplace
Already have a great product on the market but need us to find your Superstar users who already have brand loyalty? We do “forensic” research to find and vet those satisfied customers so they can tell their authentic and longer term stories.
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Consumer Perception Studies
Offered in conjunction with a group or as stand alone service. Quantitative and qualitative studies to measure your brand’s perception among your target audiences. We provide third party research with qualified consumers and maintain documentation and provide audit trails.
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verified authentic users
To protect you, we keep all our projects FTC compliant. We provide an afadavit at the end of every project verifying we used authentic users. We maintain documentation and provide audit trails.
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Real People Casting
For all advertising platforms. We specialize in finding authentic, real people to feature in your campaign. Diverse people with a real need for your product or who are already using your product or service. We connect real faces and stories with brands to create authentic and relatable advertising.
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Focus group/mock jury/medical research recruitment
Focus Group Recruiting, Coordination, Moderation and Analysis provide end-to-end solutions for insightful consumer research. We recruit targeted participants, manage logistics, and facilitate meaningful discussions to deliver valuable feedback. We also provide Mock Juries & Medical Research participants.
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Before & After Photos
We work with the best photographers and we’ve also cracked the code on how to supervise folks and get usable at-home photos. Our team ensures every shot captures the transformation with clarity, consistency, and professional quality ensure authenticity with real matching results.
BEFORE & AFTER PHOTOS
Fans of Super People Inc