Since 1996. 500+ commercial campaigns. Over $1 billion in client revenue.

SUPER PEOPLE INC. We've spent thirty years interviewing real people. We know how to interview a real person and extract the perfect bite, in their own words as if an experienced copywriter had laid it out themselves. It’s a craft we’ve developed over thirty years of doing it for the most claim-rigorous, conversion-dependent advertising on earth- direct response-where every word has to perform or the campaign dies.

We’ve now taken that DR experience cracked the code on UGC: We direct real people, not paid creators — So you get authentic user-generated content from folks all over the USA by using a process that allows us to direct them while still getting the look and feel of UGC with high resolution production value of broadcast. The market is flooded with raw footage of real people holding products and talking. Most of it is unusable. Because nobody knew the right question to ask. That’s our magic.

Every testimonial we cast is a verified real user, with documented consent and substantiation — ready for FTC review.

If you have a brand that needs real-person content that actually performs, we are here. We deliver real people to create authentic, compelling multimedia campaigns, stories and content for your new or existing brand.